Department of Creative Arts
St. Pius X High School

Ms. D. Gravelle

S3.A6 - Advertising Photo





S3.A6.1 - Research

Research advertising photography on the Internet to generate ideas. Post 4 ads that you really like and write a sentence about why they catch your eye.

Come up with an idea for an advertising advertisement. Answer the questions

Who is the client, or company you are representing?
What is the product?
Who is the target audience?
Where would you expect to see this advertisement?
What kind of lighting are you going to use to make this look professional?
What props do you need?

S3.A6.2 - Photograph

Take a variety of different shots. Modify composition, lighting, depth of field, product placement. Use Photoshop to modify your photograph as necessary. Add text and captions. Post your best advertising shot.

S3.A6.3 - Artistic Statement

Write your artistic statement explaining your influences, artistic process, and photographic/digital manipulation techniques that you used.

S3.A6.4 - Reflection

1. What part of your finished project did you find most successful and why?

2. What part of your finished project did you find least successful and why?

3. If you had to do this project again, what part would you change or improve on and why?